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Jul 27, 2005
Understanding the problems, needs and wants of different social and demographic groups, who have often been accorded amusing acronyms and labels, short break and travel specialist Superbreak.com offers special packages suited for each of these groups.
As a customer, you will most likely recognize the acronyms and the labels, and perhaps identify with some group. If you do, don't forget to check out ideal travel and holiday options that Superbreak.com has lined up for you.
City breaks for the DINKY group
With a high disposable income but perhaps not a great deal of free time due to heavy work commitments, members of the Double Income No Kids Yet (DINKY) group will most likely prefer a nearby European city break. Their objective is to fit in as much into
a 2-3 day break as possible in nearby locations such as Paris, New York or Barcelona. Breaks perfectly suited to this group can be found at Superbreak's city breaks at www.superbreak.com/international-hotels.htm
Discounted, short breaks for the ORCHID group
Having moved on from the DINKY days , members of the One Recent Child Heavily in Debt (ORCHID) group often find limited choices for holidays. The child renders long periods of time away from home very difficult and extensive holidays a burden, quality short breaks nearer to home present the more practical option. Be it enjoying the leisure activities in nearby cities like London and Edinburgh or trips to the countryside, with Superbreak's short breaks options are always available. Pick from a variety of budget hotels at www.superbreak.com/discounted-hotels/themes/theme-4.htm
Theme park breaks for the SITCOM group
An indulgent vacation in Las Vegas with two kids in tow is probably mere fantasy for many of us who get into the Single Income Two Children Oppressive Mortgage (SITCOM) stage of life. But caring family folks that we are, we still want to have quality time together with the family, without breaking the bank. Why not take advantage of the booming theme park industry in the UK that has some of the best parks, rides and hotel accommodation in the world? Not only will the kids have some rollicking fun, with all the facilities around you could catch some relaxing moments as well. You can find out more about many theme park breaks from Superbreak at www.superbreak.com/themepark-breaks.htm
Luxury exotic breaks for the GLAM group
For those of you who have reached that stage in life when our personal liabilities column shows nil and there is considerable disposable income --- the Graying Leisured Affluent Married stage--- it is time for you to reward yourself with the pleasures of sights and sounds from all over the globe. Take yourself to all those exotic locations that you've always wanted to go to and do everything you wanted to do, be it rolling the dice in Las Vegas, shopping in Dubai or taking a trip through ancient history in Rome. Superbreak gives you numerous options to embark on this journey in quest for luxury and indulgence. You can check out these options at:
Superbreak.com
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