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lastminute.com partners with OAG for flight alert service via SMS

Oct 24, 2005

OAG, a major provider of flight schedules and online travel information, has inked a partnership with lastminute.com to distribute real-time flight status information directly via SMS to mobile devices.

Covering more than 190 airlines, the lastminute.com Flight Alert Service relays any significant changes to the time, terminal or gate of a registered flight directly to individuals via SMS Flight Status Alerts. At a cost of £1.50 per flight, subscribers are kept informed of flight status changes up to 4 hours prior to departure and arrival, including check-in and gate information. Messages are sent within 20 seconds of the status update occurring, and the service is available to anyone with a UK-registered mobile device.

"Every year, thousands of business hours are unnecessarily lost as a result of flight delays and cancellation. Teaming up with OAG to provide this important service enables individuals to better manage the inconvenience and unnecessary costs associated with late flight departures and arrivals,” says Matt Jerwood, Head of Mobile & iDTV at lastminute.com.

To find out more or register for this service, visit www.lastminute.com and select 'Message Alerts' via the Mobile and TV pages on the lastminute.com homepage.

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