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Feb 27, 2006
Visit London has launched
London TV as an “on demand” service on visitlondon.com, making it immediately
available to 137 million broadband users around the world.
The organization
says this new broadband service is a key part of Visit London’s digital
strategy in the build up to the Olympic and Paralympic Games in 2012. In
addition, programming from the channel will continue to be broadcast on
airlines and in hotel rooms, black cabs, trains and buses and through
television services such as Home Choice. These outlets have accumulated a
potential audience of 22 million since launch and Visit London plans to raise
this universe to 65 million viewers by the end of 2006.
In addition, a
successful pilot study has led to a new London TV product designed specifically
for hotels. Directly targeting cash-rich visitors, London TV works with hotel
concierges and Morris Visitor Publications to deliver an in-room guide to the
best London has
to offer, updated every week of the year.
“Since we launched
London TV the media landscape has changed dramatically. Showcasing London to potential
visitors via broadband gives London TV a global distribution platform and
access to a potential audience of over one hundred million,” says Visit London
Chief Executive James Bidwell.
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