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Mar 7, 2006
An
online survey of 35,000 consumers worldwide reveals that ‘brand UK’ is the best regarded of 35 countries,
confirming Britain’s
appeal as a visitor destination – with heritage and culture particularly strong
draws.
The
fourth Anholt-GMI Nation Brands Index (NBI) interviews 500-1,000 consumers in
each participating country. Participants rate each nation based on their
perceptions of the cultural, political, commercial and human assets, investment
potential and tourist appeal. UK
tourism placed eighth out of the 35 countries in the Index and is third overall
for culture. As well as countries in the developed Commonwealth (Australia, New
Zealand, Canada),
Central European nations – Poland,
Hungary and the Czech Republic – were particularly positive
towards the UK's
tourism assets.
According
to an overseas visitor research by VisitBritain,
Britain's
appeal as a tourism destination is founded on a trinity of strengths: heritage,
culture and landscape. This is reflected in the Nation Brands Index, where the
most popular activities on a potential trip to the UK would be visiting castles and
stately homes, going to galleries or museums, visiting gardens and exploring
the countryside.
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