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Mar 14, 2006
Choice Hotels Europe and its franchisees have embarked on what they
claim as their most ambitious refurbishment and development program yet. The
group, which operates four hotel brands (Comfort, Quality, Sleep Inn and
Clarion) throughout Europe, is investing more
than £35 million ($61million) in a range of projects designed to improve the
existing properties in line with customer expectations.
Highlights include:
- Upgrading bedrooms and bathrooms
- Adding air conditioning to more bedrooms
- Remodeling public areas, creating more relaxed
dining and lounge areas
- Upgrading meetings facilities and introducing
Meetings Focus to more hotels
- Upgrading leisure and fitness facilities
Throughout 2006, Choice’s
Comfort Hotels will adopt a new image, and many of them are expected to carry
out detailed refurbishment plans. There is considerable activity in the
company’s mid market, quality branded hotels. Projects include upgrading of
bedrooms with WIFI internet access, many with air conditioning. Public areas,
including many bars and restaurants, are expected to be remodeled to meet the
needs of the modern business client.
Choice Hotels Europe launched a modern conference and meetings product
in 2005 after extensive research. This year, Meetings Focus facilities will
open in the New Connaught Rooms in London’s
Covent Garden and Quality hotels in Brighton, Glasgow,
Birmingham, Hull and Hatfield.
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