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BA scales down direct sales operations as ba.com activity rises

Mar 23, 2006

British Airways has declared that it will be restructuring parts of its UK direct sales operations, resulting in the closure of the airline’s travel shops. BA says the move is in response to changing customer behavior and increased sales on its ba.com website.

Travel shops, as well as the airline's Belfast based customer call center, are both expected to close by August. The proposed changes will affect around 300 staff who work in the 17 high street travel shops, corporate travel agency Worldlink based at Heathrow and its back office support areas, and a further 100 staff currently working in the airline’s Belfast call center. BA says it will consult with its trade unions about the proposed closures.

Martin George, British Airways' commercial director, said, “It is clear that an increasing number of our customers want to book and organize their travel plans with British Airways via the Internet. This is a travel industry wide trend and we have to ensure that our business reflects this.”

“Our UK call centers have seen the number of telephone calls fall by more than 60 percent since 2001, from 15 million to six million calls today and we have reduced our headcount in this area of the business by similar amounts from 2200 to 800 people. Despite closing our call centers in Glasgow and London in 2004, we still have too much property for the size of our operation,” George added.

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