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Mar 28, 2006
bmi will be publishing a new “voyager”
magazine monthly, which will be packed with entertaining and informative news
and features covering the best of British as well as other bmi destinations in Belgium, Denmark,
France, Germany, Netherlands,
Italy, Ireland, Spain,
USA, Caribbean, India and Saudi Arabia.
Ink Publishing, a European
publisher of in-flight magazines, has been chosen to produce the in-flight magazine.
The announcement came just three weeks after the company was awarded the
contract to publish yeahbaby, the magazine of bmi's low-cost subsidiary
bmibaby.
Simon Leslie, group
publishing director of Ink Publishing, said, “Our magazines are reaching
millions of people every day and we are rapidly delivering advertisers
affluent, cosmopolitan audiences in greater numbers across the UK and Europe
as we add new titles. Our partnership with bmi enables us to reach the upmarket
passengers bmi flies out of Heathrow, and extends our publishing reach further
into the United States,
Caribbean, India and the Middle East.”
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