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Apr 3, 2006
Visit London, in association with Transport for London
(TfL), is launching a new campaign to attract visitors from the rest of the UK into the
capital. The campaign encourages themed weekend trips to London and use of TfL’s Oyster card to get
around the city. Suggested themes featured at www.visitlondon.com/weekend
include: “Ditch the Diet”, “Carry on Camping”, “Second Honeymoon” and “Culture
Vultures”.
The promotion is
the fifth initiative from the organization aimed at domestic visitors since the
events of July 2005. The year ended with overall growth in visitor numbers to London and a record number
of passengers on the Underground.
Visit London’s Chief Executive,
James Bidwell said, “People who live in this country make up nearly half of all
visitors to the capital. This campaign will keep London
top of mind with UK visitors
as well as reflecting the breadth and diversity of London’s tourism offering, in an engaging and
humorous way. London
is a global leader in transport technology and Oyster is the glue which holds
together a successful trip.”
Total London overnight visitor
growth in 2005 is estimated at 0.5% in total visits (to 26.3 million) and 3.3%
in spend (to £9.5 billion). The growth in numbers was principally driven by
continued success in attracting overseas visitors (+6.9% to 14.3 million visits
in 2005), contrasting with a year on year decrease in domestic tourism (-6.3%
to 12 million visits in 2005), reflecting a national trend.
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