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Virgin Blue enhances passenger service system

May 8, 2006

Virgin Blue Airlines has signed up with Cendant Travel Distribution Services (TDS) to acquire Cendant TDS' next-generation Passenger Services System (PSS), aiRES.

aiRES is expected to broaden Virgin Blue’s customer service offerings by integrating their distribution channels with other travel services. For example, when returning a rental car, a customer could also receive an airline boarding pass. When checking in at the airport kiosk, a traveler could book a hotel or make dinner reservations at their destination.

The new technology also enables other important customer service functions, including a three-step booking process and a seven-second check-in at the airport, resulting in improved customer service and increased airline efficiency, Cendant explains.

aiRES supports future growth by providing comprehensive passenger reservations, inventory control, fares, ticketing, and departure control functions. It also offers a myriad of different airline business models for today's ever-changing competitive environment.

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